A Better Brand Strategy: Lulu Raghavan ’97


Managing Director of Landor Associates, Mumbai, Lulu Raghavan ’97 leads a team of creatives and strategists who specialize in marketing and branding.

Raghavan views her work as a potentially powerful means for change and nurtures an environment that encourages transformative ideas, including a program that provides hygiene kits to street children in Mumbai. Raghavan’s mother, who established the Dignity Foundation to bring science-based services to mature populations in India, imparted to her a passion to give back, wherever she finds herself. “I went to college in the United States,” said Raghavan, “but it was very strongly instilled in me that I was sent away in order to bring brain power back to contribute to India.”

Read about other Game Changers at www.davidson.edu/gamechangers.


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